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The Business of Fashion

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Fashion is a huge business. Millions of people are involved in the clothing industry. They design, sew, dye, and market clothing. People are often politically motivated in their choices of clothing, and they may be inspired by advertisements. Clothing is also used as a political weapon, and it has become a global phenomenon.


The different subcultures of fashion often have a distinctive style that embodies a particular lifestyle. Hippies, for example, wore a variety of clothing from kaftans and bell-bottoms to denim jeans and studded belts. They also wore a lot of hand-me-downs and bold colors. Tie-dye style has its origins in this style. Another subculture is Lolita fashion, which originated in Japan and is a modern man’s version of a hippie. This style is characterized by tattoos, steel-capped combat boots, and shaved heads.

Social groups

There are many groups that are characterized by their fashion, style, and lifestyle choices. These groups include hippies, antigun groups, high school jocks, environmental activists, and Holdeman Mennonites, among others. The purpose of these groups is to create an awareness of and promote certain values.

Fashion houses

Fashion houses are a type of business that produces and sells apparel. They usually have a master designer and a number of next-level designers who work under him. The main designer creates the collection and the other designers help him with the custom fabrics, notions, labels, elastics, and other details. Though the word fashion house is typically used in the apparel industry, it can also be used to describe any company that designs or sells fashionable clothes.

Styles of clothing

There are many different styles of clothing. Some styles are very formal and traditional, while others are more informal and casual. For instance, the artsy style is characterized by bright colors and unusual shapes. This style encourages personal expression and creativity.

Cost of clothing

Cost of clothing is an important aspect of the fashion industry. It can determine whether a certain product is profitable. The cost of a garment includes its raw materials, manufacturing, labor, packaging, and shipping. These costs account for the majority of a garment’s total cost. In addition, fabric quality plays a key role in determining the cost.

Changing styles of clothing

There are several factors that influence the emergence of new styles. For example, there is no single determining authority, and multiple people can suggest a new style. In most cases, however, no one style gains enough attention to become popular. This is why multiple styles may emerge at the same time. Eventually, a particular style will reach critical mass and become part of the mainstream.

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